Cookie Policy

Introduction

This Cookie Policy explains how True Legacy Solutions LLC (“Meerath,” “we,” “our,” or “us”) uses cookies and similar technologies on our website at meerath.com.

We do not load optional analytics or marketing cookies until you choose to allow them. On your first visit, you can Accept all, Reject non-essential, or Manage preferences. You can change your choice later using Cookie preferences on our website.

See also our Privacy Policy.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites work, remember settings, and—only with your permission—understand usage or measure marketing.

How Meerath uses cookies

We group cookies and similar technologies into these categories:

• Strictly necessary — required for the site to work; always active.
• Functional — remember preferences such as language or theme; optional.
• Analytics — help us understand how the site is used; optional.
• Marketing — help measure advertising; optional.
• Security — protect forms and prevent abuse; always active for protected forms.

Strictly necessary

These include cookies needed for basic operation, security, language routing where applicable, and storing your cookie consent choice.

Functional

If you enable this category, we may remember preferences such as language selection (for example Polylang) or light/dark theme settings stored in your browser.

Analytics

If you enable analytics, we may use tools such as Google Analytics (GA4), Google Tag Manager, and Jetpack Stats. These are blocked until you consent.

Marketing

If you enable marketing, we may use tags such as Google Ads or similar marketing technologies loaded through Google Tag Manager. These are blocked until you consent.

If you enable marketing, we also load the OpenAI Measurement Pixel (ChatGPT Ads) for advertising attribution and conversion measurement, using the first-party identifiers __oppref and __obref listed below. The website does not send page views or contact-form submissions to OpenAI Ads; conversions such as registrations and subscriptions are measured by our app. The Pixel is not loaded until you consent, and withdrawing consent removes its identifiers.

Security tools

We use Cloudflare Turnstile to protect our forms from spam, bots, and automated abuse. When you use a protected form, Cloudflare may process technical information about your browser, device, network, and interaction with the form to help verify that the submission is legitimate. Turnstile is used for security and abuse prevention, not for advertising. If verification fails, the form submission may be blocked. We may also use a hidden honeypot form field (mrth_hp) and server-side checks. mrth_hp is not a cookie.

How to manage your choices

• Use the cookie banner: Accept all, Reject non-essential, or Manage preferences.
• After a choice is saved, click Cookie preferences (available on our website) to reopen settings.
• You can also control cookies through your browser settings. Blocking all cookies may affect site functionality.

Cookie and technology table

Name / technology	Provider	Category	Purpose	Duration	Required / optional
meerath_cookie_consent	Meerath	Strictly necessary	Stores cookie preference choices	1 year	Necessary
pll_language	Polylang / Meerath	Functional	Remembers selected language	Varies by provider and browser settings	Functional
Theme preference (localStorage)	Meerath	Functional	Remembers dark/light mode preference	Until changed by the user or cleared from the browser	Functional
Google Analytics / GA4	Google	Analytics	Website usage analytics after consent	Varies by provider and browser settings	Optional
Google Tag Manager	Google	Marketing / tag management	Loads consented analytics and marketing tags	Varies depending on the tags enabled and consent choices	Optional
Google Ads tags	Google	Marketing	Advertising measurement after consent	Varies by provider and browser settings	Optional
__oppref	OpenAI (ChatGPT Ads Measurement Pixel)	Marketing	OpenAI advertising attribution: stores the campaign reference from a ChatGPT ad click	Requested lifetime: 30 days after the Pixel writes it (browsers may shorten this). Removed when OpenAI measurement consent is denied or withdrawn.	Optional
__obref	OpenAI (ChatGPT Ads Measurement Pixel)	Marketing	First-party browser reference used for OpenAI advertising measurement	Requested lifetime: 365 days after creation (browsers may shorten this). Removed when OpenAI measurement consent is denied or withdrawn.	Optional
Jetpack Stats	Automattic / Jetpack	Analytics	Website statistics after consent	Varies by provider settings	Optional
Cloudflare Turnstile	Cloudflare	Security	Form security and bot/spam prevention	No persistent cookie observed in current testing	Security

Optional analytics and marketing technologies are only set after you grant the relevant consent category. mrth_hp is a hidden anti-spam form field, not a browser cookie.

Changes to this Cookie Policy

We may update this policy from time to time. The “Last updated” date shows the latest revision.

Contact us

Questions about cookies: privacy@meerath.com